Slow Fashion Locally Made in Montréal - Alex Watson

Team Subkit -

Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Alex Watson, Founder of Alex Watson, located in Montréal, QC, Canada.

What's your business, and who are your customers?

Alex Watson is a slow fashion clothing brand based in Montréal. Alex Watson offers minimalist fashion with an elegant aesthetic. I use designer overstock and organic fabrics to create sustainable women's clothing. I strive to create clothing for women to feel elegant and confident. With that in mind, comfort and functionality are essential in my designs. I use quality fabrics and design techniques to elevate my products for my clients. Alex Watson's clients are career-driven, with a creative mindset. They want timeless pieces, sustainably made.

Tell us about yourself

I began the brand after a decade of working within the fashion industry. I have a strong fascination for how things get made, so I dove into any opportunity I could get to explore this curiosity. Some of my experiences include: interning for a London fashion house, working as a design assistant for Cirque Du Soleil France, and renting a studio in Montréal to do private label production for local brands. I started Alex Watson to help utilize designer overstock fabrics and reduce the waste of the textile industry. I'm inspired to create every time I walk into a fabric warehouse.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is being featured in FASHION magazine.

What's one of the hardest things that comes with being a business owner?

The hardest thing that comes with being a business owner is allowing others to take part in your craft. You have to trust others around you if you want your business to grow.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Create real relationships with your suppliers. They will be on your side and communicate issues with you more easily.
  2. Gift your samples to friends and family to get real reactions before you go into production. It will save you a lot of time and money.
  3. Create a yearly schedule of new launches, and coordinate it correctly with the season/national holidays.

Where can people find you and your business?

Website: https://alexwatsonstudio.ca/
Facebook: https://www.facebook.com/alexwatson.studio/
Instagram: https://www.instagram.com/alexwatson.studio/
LinkedIn: https://www.linkedin.com/in/alex-watson-ab0405180/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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