Turn CX Friction Into New Profits - Alex Mandossian

Team Subkit -

Interested in starting your own entrepreneurial journey in business services but unsure what to expect? Then read up on our interview with Alex Mandossian, CEO of Heritage House Media, Inc., located in Scottsdale, AZ, USA.

What's your business, and who are your customers?

Since 1995, we are a Fractional CMO consulting service that caters to 7- and 8-figure business Founders and CMOs to remove FRICTION and eliminate BLINDSPOTS in their Customer Experience (CX) and Buyer's Journeys.

Tell us about yourself

The same year Sergey Brin and Larry Page first met on the Stanford campus in California, I founded http://MarketingOnline.com on Madison Avenue in New York City. Since then, Heritage House Media, Inc. (HHM) has generated just under $417 million for its clients, strategic alliance partners, and for HHM's shareholders.

What's your biggest accomplishment as a business owner?

Assisting our one-time students in the digital marketing space, such as Ryan Deiss (Digital Marketer CEO), Russell Brunson (ClickFunnels CEO), Vishen Lakhiani (Mindvalley CEO), Ryan Levesque (The Ask Method Company CEO), and many others, into strategic alliance partners.

What's one of the hardest things that comes with being a business owner?

Convincing our CEO client candidates about the counter-intuitive blindspots and CX friction lingering in their buyer's journeys that prevent them from growing faster, better, and with less human effort.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Encourage the Founders/CEOs to ask themselves: "What don't we see that's bottlenecking the path of our customer's journey and CX?
  2. Support those same Founder/CEO client candidates to remove the friction that their customers experience without imposing customer surveys or polls that yield false data.
  3. Measure new profits generated as a result of removing friction in the company's CX.

Where can people find you and your business?

Website: https://www.allsellingaside.com/
Website: https://www.marketingonline.com/
LinkedIn: https://www.linkedin.com/in/alexmandossian/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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