Free Your Lips - Ada Lip Beauty

Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Ada Hsieh, Founder and CEO of Ada Lip Beauty, located in New York, NY, USA.

What's your business, and who are your customers?

At Ada Lip Beauty, we believe speaking up for yourself generates self-worth and only then triggers empathy for others. Ada Lip Beauty lipsticks use only pigments derived from vegetables like beets, potatoes, radishes, turmeric, and spirulina to color our line. The act of putting on lipstick is an intimate moment where you stare at yourself in the mirror. It's at this moment our lipsticks work their magic. Each shade is named after an affirmation, and it works three ways - you see it, wear it, and speak it. Our lipsticks are made to strengthen your inner voice to discover your outer voice.

Tell us about yourself

I have a background in Finance working on Wall Street. I found a creative outlet in editorial and special effects makeup. That got me wondering what's in our everyday makeup, and as you already know, it's a lot of toxins and chemicals. What's worse about lipstick is that we're ingesting it every time we eat and drink. I wanted to make a lipstick that was as food-based as possible. After four years of R&D, we finally got the perfect formula.

What's your biggest accomplishment as a business owner?

Getting on the front page and the first article on Cosmopolitan.com and have my article trending.

What's one of the hardest things that come with being a business owner?

There are tons of bigger businesses out there that try to eat small businesses up. I despise these dishonest practices because they feed on and exploit a person's hopes and dreams.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

1. Don't quit your day job unless you have at least six months of cash runway.
2. You must define your "Why." without it, you'll give up faster.
3. Find a tribe of other entrepreneurs you can cross-collab, cry with, support, and laugh with.

Where can people find you and your business?

Website: https://adalipbeauty.com/
Facebook: https://www.facebook.com/adalipbeauty
Instagram: https://www.instagram.com/adalipbeauty/
LinkedIn: https://www.linkedin.com/company/ada-lip-beauty/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.