Interested in starting your own entrepreneurial journey in jewelry but unsure what to expect? Then read up on our interview with Andrea and Bibiana Osorno, founders of AB OSORNO JEWELRY, located in Miami, FL, USA.
What's your business, and who are your customers?
AB Osorno is a luxury handmade jewelry brand that raises unique designs to spread cultural roots. The brand arises in a globalized world that AB Osorno will elude with the fundamental meaning of the regions through its pieces.
Our objective is to provide gold-plated, authentic, and accessible luxury handmade jewelry designs with real meaning in the region while creating the pieces that provide economic support to the native people of the region.
Even though we have different types of designs, colors, and textures for everyone, we feel our customers are women who are sophisticated risk-takers and value the hard work of each piece. But most importantly, we want women to feel beautiful and confident with AB Osorno's jewelry..
Tell us about yourself
Our story began when two sisters-in-law started sharing stories over coffee about our entrepreneurial journeys and plans. Little did we know about our shared love for starting our own business and the passion for great jewelry. It took more than one cup of coffee but very soon after, AB Osorno Jewelry was born.
Its name comes from the merge of two families and the power of a legacy. Andrea and Bibiana, as founders and sisters-in-law, joined their names and last name as the common symbol to them to create a jewelry brand that will provide authentic cultural designs.
This made us make the second big decision which was partnering with the best local artisans in Colombia and India. There was something about them that immediately made both of us want to build a long-lasting relationship. They loved what they were doing as much as we did. We design and create jewelry with a motive. Our jewelry makes societal benefits by providing work to the native people and cultural knowledge around the world, which makes it very inspirational.
What's your biggest accomplishment as a business owner?
There have been many accomplishments throughout this journey. However, our biggest accomplishment was to create a business out of something we both love. Also, turning first-time customers into returning customers.
What's one of the hardest things that come with being a business owner?
Probably making decisions and knowing when we are right or when we are wrong. Each day in our businesses, we are forced to make decisions, but you have to trust your instincts and run with them. Ultimately, the best decisions come from your gut, and the only way you can know you're sure is by trusting your intuition and learning from your mistakes.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Starting a business requires a determined organization; without it, it would be very hard to run a business.
- Stay focused. Don't let a bad day ruin your goals, the purpose, and the reason you are here.
- Be consistent. Nothing is going to happen from one day to the other. Consistency is the key.
Where can people find you and your business?
Website: https://www.abosorno.com/
Instagram: https://www.instagram.com/abosornojewelry/
If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.
Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.
