Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Aaron Lee, Coach and Consultant at New Generation Leader, located in Richmond, VA, USA.
What's your business, and who are your customers?
New Generation Leader is a consulting firm dedicated to unlocking the true potential of leaders. Working across industries from small local businesses to Fortune 100 companies, we inspire, coach and train leaders to create a culture worth following.
Tell us about yourself
I launched the business after watching leaders thrive and struggle in various sectors. I began to recognize the challenges leaders face, and I identified solutions to those issues that fit into a 21st-century workplace.
What's your biggest accomplishment as a business owner?
Writing a book. This has been a long-time dream, and seeing it come to reality has brought motivation and excitement. The development of content and a concept has also led to teaching courses, leading workshops, and continuing the impact of the business.
What's one of the hardest things that comes with being a business owner?
One of the challenges is finding people you trust to offer support, direction, and the "right-hand" person you need to lead.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Keep it simple. Keep pushing until it's really, really simple. You have a short attention span to get somebody engaged with you.
- Find the intersection of your passion, someone's need, and what they will pay you for.
- Find the "who," other people to support you. You can't do it all.
Where can people find you and your business?
Website: https://newgenerationleader.com/
Instagram: https://www.instagram.com/aaronlee.co/
LinkedIn: https://www.linkedin.com/company/newgenerationleader/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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