Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Charron Smith, Owner of A Serious Production, located in Grass Valley, CA, USA.
What's your business, and who are your customers?
A Serious Production is a Mobile DJ Service and Podcast Production. Our customer range from wedding planners, organizers, and event stars (engaged couples, birthday people, or partygoers)
Tell us about yourself
I am a 16-year event DJ who played clubs, stages, studios, and weddings. I started my business in 2018 after the realization that I would not make enough money working a 9-5 job. So, I started doing friends' birthday parties and open mic shows. I then worked with firehouse entertainment in Woodland and got more working experience as a wedding DJ and MC. But, I was laid off when the pandemic hit, so I started doing weddings and events on my own.
What's your biggest accomplishment as a business owner?
I started working on corporate gigs like Apple and Sacramento Kings. It definitely changed my perception of my business to others.
What's one of the hardest things that comes with being a business owner?
My business is a two-person operation. So, I have to handle several jobs beyond performing the event. This business makes me appreciate marketing, finance, operation, management, and inventory personnel a lot.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Marketing is your lifeblood. Get someone else to do it or get very good at it.
- Get a separate bank account. A business one is preferred. You need to separate your personal expenses and business expenses to grow.
- If you want to be legit and be eligible for loans and credit lines, you need a Tax ID number for your business. They are free, and you don't need to be an LLC to get one.
Where can people find you and your business?
Website: https://www.aseriousproduction.com/
Facebook: https://www.facebook.com/Aseriousproduction/
Instagram: https://www.instagram.com/aseriousproduction/
Twitter: https://twitter.com/ASeriousProduct
LinkedIn: https://www.linkedin.com/in/charron-e-smith-77478744/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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