Interested in starting your own entrepreneurial journey in event management but unsure what to expect? Then read up on our interview with Cara Morrison, owner of A Day to Cherish Weddings, located in Phoenix, AZ, USA.
What's your business, and who are your customers?
We are a boutique wedding planning, design, and coordination company! We love working with all couples to make sure that they can relax and enjoy their wedding day and not have to worry about how things happen behind the scenes!
Tell us about yourself
I started working as an assistant to a wedding planner back in 2008 and ended up growing my role in the company, really enjoying the job and purchasing A Day to Cherish in 2011. For the last 11 years, we have been helping execute our clients' dream weddings and loving it!
What's your biggest accomplishment as a business owner?
Surviving a pandemic that rocked our industry. The event industry was hit incredibly hard when COVID hit, and we are so thankful we had some amazing venues and vendors as our partners to help out clients reschedule their events and still be able to get married amid the difficulties and restrictions they were put under. We feel blessed to have made it through the last two years and to still be thriving and booking weddings at a higher rate than before.
What's one of the hardest things that come with being a business owner?
Balance! I love my job and the flexibility that it gives me, but it is also difficult to remember that you can't say yes to every single event. In order for us to give our clients great service, we limit the number of events we take in a month and a year to make sure that we can always be available and flexible to those clients that we do have and their experience during the planning is stress-free and easy.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Research, ask questions, and volunteer! Working behind the scenes with a florist, caterer, venue, or any other wedding vendor is very helpful in understanding how and why each vendor operates the way they do. As a planner, you have to be able to put all the pieces together and work with the entire wedding vendor list as a team, and the more you know about each of them, their jobs, and their expectations, the better you will be at doing your job as well. Just being in the field and learning by experience is far more beneficial than any class you can take or blog you can read!
Where can people find you and your business?
Website: http://adaytocherishweddings.com/
Instagram: https://www.instagram.com/adaytocherishweddings/
Twitter: https://twitter.com/adaytocherish
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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