Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Ravit Darougar, founder of 4ever Magic Cosmetics, located in Beverly Hills, CA, USA.

What's your business, and who are your customers?

Our company's belief and brand are defined by its purpose to transform, inspire self-expression, stimulate confidence, and elevate esteem through the magic of cosmetics.

We Love Animals

4Ever Magic Cosmetics does not test on animals ever, and we never ask others to test for us. Double Shade Seductive Eyebrow Gel's formula has never been tested on animals. Our formula is certified vegan & cruelty-free by PETA. 4Ever Magic Cosmetics supports the movement to end animal testing globally. Our double shade seductive eyebrow gel is certified cruelty free and vegan. Our Majestic Angled & Spoolie Brush, woven with Luxurious Synthetic "Hair" and made Cruelty Free.
Double Shade Seductive Eyebrow Gel infused with safe, quality ingredients and made in the U.S.A.!

Vision

4Ever Magic Cosmetics has a limitless vision when it comes to helping those in need. Double Shade Seductive Eyebrow Gel gives all women an extra boost of self-confidence as they walk through their days with more natural-looking and defined arches, correcting sparse and imperfect eyebrows. Our customers are everyone who starts using makeup, people without eyebrows at all, thin or thick eyebrows, or people who have bold spots on their eyebrows. The people who use our products are makeup lovers, makeup artists, beauty influencers, and anyone who wants to improve the look of their natural eyebrows.

Tell us about yourself

What first got me started working on my business: I used to buy and mix two eyebrow products with two colors to create the perfect shade for defined /ombre eyebrows since our natural eyebrow color at the beginning of the eyebrow is different from the arch tail. Applying one color on the brow looks fake, unreal. I was also struggling to find a good eyebrow thin, precise brush since most eyebrow products do not come with it.

The creation of our eyebrow kit came from my frustration to find a good brush and the right shade, either it was a too red, green, or grayish tone to the formula or too dark or light; I have developed our unique eyebrow kit that consists of two customized shades in a gel/cream texture that comes in one glass jar with a dual precise thin ended angled brush with a spoolie on the other side. The inspirations behind the creation of 4ever Magic Cosmetics are my mother and mother-in-law, who are over 73-year-old. The high pigmented formula was developed when my mom and mother-in-law asked me to create a formula that will cover their gray hair, stay all day long, and not smudge.

Each day, what motivates me is knowing that our products boost our customers' self-confidence by using our eyebrow kit. Defined and perfect eyebrows give us more confidence. We all have some issues with our eyebrows; either we don't have eyebrows at all, bold spots on the eyebrows, gray hair on short eyebrow tail, etc. Defined and perfect eyebrows frame the face, open the eyes, make us look younger, and create like a facelift.

What's your biggest accomplishment as a business owner?

  1. Working with the biggest TV shopping channel QVC USA and also with TJC UK.
  2. Creating over 150,000 followers on social media channels.
  3. We have been featured on my media outlets such as Byride, Fox, KTLA5, and many more.

What's one of the hardest things that come with being a business owner?

The fact that you have to wear many hats: engineer hat, finance person hat, marketing hat, sale rep hat, etc. You have to be knowledgeable about every department of your company.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. There is always a "yes" for every "no" that you get
    there are enough people out there that will want to work with you and grow your business. I used to feel disappointed if someone told me "no," It wouldn't let me focus on growing my business. We are getting so many opportunities that we are focused on moving forward.
  2. I don't recommend looking at what other beauty brands do, be unique and have your own niche.
  3. Don't be a copycat. You can get frustrated and overwhelmed if you look at what others do.

Where can people find you and your business?

Website: https://4evermagiccosmetics.com/
Facebook: https://www.facebook.com/4evermagiccosmetics
Instagram: https://www.instagram.com/4evermagiccosmetics/
Twitter: https://twitter.com/4evermagiccosme
LinkedIn: https://www.linkedin.com/company/4ever-magic-cosmetics/

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email community@subkit.com; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out subkit.com and learn how you can turn "one day" into day one.