Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Carl Cox, CEO of 40 Strategy Inc., located in North Plains, OR, USA.

What's your business, and who are your customers?

40 Strategy has been designed to blend actual entrepreneurial experience combined with the latest research to accelerate organizational success by 3x. We primarily serve small to medium-sized companies from start-up to $40M in annual revenue and beyond.

Tell us about yourself

Ironically, 40 Strategy was not a conceived part of the original plan; however, I am exactly where I am supposed to be. I love helping CEOs, founders, owners, and their leadership teams navigate the challenges of growth to reach their goals. 40 Strategy has a 10-year mission to positively impact 1 million people, 10,000 organizations, and 100 directly. We also give the first 10% of our net revenues to extraordinary charities that are making a genuine difference in the world. That's what motivates me to get out of bed each day.

What's your biggest accomplishment as a business owner?

Over my career, I have been directly involved in 7 companies that have grown 3x or more.

What's one of the hardest things that come with being a business owner?

Focus. Many business owners have so many ideas...what's most important is excelling at the few ideas that are going to make the greatest difference.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Develop a real purpose and create a vision of where you see yourself and your business ten years from today.
  2. Read the 4 Disciplines of Execution. Focus on the most important strategies and get them done before moving to the next thing.
  3. Your goals should primarily be leading indicators, not lagging indicators. HBR validates you will accelerate your success by 3x or more. Amazon has proven that in spades.

Is there anything else you'd like to share?

Working hard is not the problem of most entrepreneurs that I know. It's working on the strategies that will make the difference that separates the great from the average.

Where can people find you and your business?

Website: https://40strategy.com/
Instagram: https://www.instagram.com/carljcox40/
Twitter: https://twitter.com/40strategy

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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