Science Based Health Solutions - 4 Wheels of Health

Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Sean Robertson and Simon Gault, Founders of 4 Wheels of Health, located in Auckland, New Zealand.

What's your business, and who are your customers?

4 Wheels is an online health education company aimed to empower the average person with the absolute fundamental tools to take care of their own health. Our focus on sleep, chronobiology, gut health, and nutrition is a holistic approach to the wholesome requirements of a healthy body. We run healthy courses using a written framework and are supported with educational videos. Our customers are generally anywhere from 30-70 years old (a huge mix!) and about 80% women.

Tell us about yourself

Simon Gault is one of the leading lights in New Zealand’s culinary scene. Simon is a chef and restauranteur who has worked both in New Zealand and internationally at a vast array of establishments, including Leiths restaurant in London and the prestigious, Michelin-starred Thornbury Castle. He has also formally been the personal chef to the likes of billionaire Oracle CEO Larry Ellison and, prior to that, personal chef to Simon Fuller. Simon is a global culinary superstar with a remarkable talent for bringing together tastes and techniques from around the world. When asked what his favourite recipe was, Kevin Roberts, Worldwide CEO of Saatchi and Saatchi, replied, ‘Simon Gault’s telephone number.’

Simon: I have lost a considerable amount of weight, not by eating grass and berries. Basically, it was a result of eating at sensible times and being mindful mainly of what, not how much, I was eating. The result was enough to turn my Type two diabetes around. That, understandably, has made a huge difference to my life and future. If that’s not enough, I can say without hesitation that the transformation process was enjoyable. Life is not about unrealistic goals that are achievable only by inflicting unpleasant remedies. The Four Wheels process is to be enjoyed, and the outcomes are celebrated. Having said that, I lost weight; I need to emphasise that this is not a weight loss program. It is a lifestyle change program with huge health benefits. One should regard any weight loss as a side effect of regaining good health. No eating enjoyment has suffered during my transformation.

Sean is a Metabolic Nutritionist, Epigenetic coach, Personal Trainer, and all-around Health Guru. Inspired by his experiences in the health field to bring about positive change for those who seek it, he is one motivated young man on a mission to improve the well-being of New Zealand. Sean will serve as your sciencey health educator and support throughout the 4 Wheels of Health program.

Sean: Coming from a love of science throughout school and natural enthusiasm for seeking answers, I was led into Biochemistry at University. Realising I didn't want to be stuck in a lab every day, and I wanted to do something practical, I got into the science of Nutrition and Exercise instead. By the end of my degree, it was clear that what we were being taught was ruining our health. The science didn't match the education. Now I'm taking the real science of health directly to the people, not the rusty nutrition I was taught, but the newest research in the health field.

The feedback and testimonials we receive after each course are enough to bring a tear to the eye. There's no shortage of positive encouragement to keep us doing this every day.

What's your biggest accomplishment as a business owner?

Honestly, there is no one big accomplishment; it's all the many small achievements we get from changing people's lives and teaching them that there is a way to arrive at amazing health and sustain it. The accomplishments are holding the hands of our customers through their health journey and seeing the results at the other end. One dance is comprised of hundreds of small steps, after all.

What's one of the hardest things that come with being a business owner?

Learning how to scale and continuously finding ways to improve. Sometimes it's the smallest things you can change to get vastly better results for yourself. It's being vigilant and spotting these small details that is most difficult. It's so easy to get lost in the day-to-day of running a business, but 80% of growth comes from 20% of the decisions. Quality tasks > quantity of tasks.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Create a roadmap. One large macro goal is tough to go after directly. Breaking it down into the many smaller goals in order of priority, even down to the smallest of tasks, makes it so much easier to tackle. How do you eat an elephant? One bite at a time.
Overestimate your needed funding. Surprise costs always pop up, and it saves you a lot of headaches if you have over-budgeted start-up costs and under.
Marketing. You can have the best product in the world, but you can't sell a secret. If no one knows it exists, there are no buyers. Every company is a marketing company, whether they know it or not. Put more emphasis on your marketing, which is the key to smart growth.

Surround yourself with one or more people who own/have owned businesses. Ask for help. The amount of wisdom from others who have already made mistakes and can help you to avoid yours is worth more than gold. Many hands make for light work, as the saying goes.

Where can people find you and your business?

Website: https://www.4wheelsofhealth.com/
Facebook: https://www.facebook.com/4WheelsOfHealth
Instagram: https://www.instagram.com/4wheelsofhealth/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.