Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Willem Royaards, CEO of 3R Consultants, located in Paris, France.

What's your business, and who are your customers?

We are your partner in Coaching, training, L&D solutions, conferences, team building, psychometric tests, and transformation consulting. We work all over Europe and have partners in different places over the globe. We have been in business for over 20 years. Our purpose is to unlock people's full potential. We work with a large range of companies (Multinational to small-sized) as well as entrepreneurs and Individuals who want to develop their potential. I like to create a coaching place where clients can experiment, create strategies, explore new perspectives, try - and fail! - without limitation, in a safe and creative environment.

Coaching is about promoting increased self-awareness, self-management, choice, competence, and well-being, with the clear aim of producing increased performance or results and meaningful and sustainable changes. My role is not to provide new answers but rather to enable leaders to step back from the situation, see patterns, and identify the actions required to enable them to make progress. We also run certification programs for coaches and HR professionals: Work Energy Analysis, which enables employees/coaches to create their optimal working conditions: an environment where they feel good, motivated, engaged, efficient, and in the flow.

Tell us about yourself

"A single leaf working alone provides no shade."
I strongly believe that people perform better when they feel good about themselves. Emotions are constructed by how we make sense of our sensations and make predictions based on our past experiences and understandings. Essentially, we are the architects of our emotions and have the capacity to master our emotions or "construct" our professional lives differently. This fuels my passion for bringing out the best in people and getting them to take action.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment is witnessing our clients' transformation and seeing how they unleash their potential. We have been doing this for over 20 years, and we keep encouraging people to become change agents and give meaning to their daily work. We insist on creating a safe psychological environment (Trust, empathic listening, and transparency) when we work with our clients.

What's one of the hardest things that comes with being a business owner?

One of the hardest things you'll have to face as a business owner is dealing with the unknown. Every day there will be new challenges and obstacles to deal with. Business is never predictable, no matter how prepared you are. But if you know why you do it, this really helps.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

No matter how bold or ambitious your plans are to grow your business, the key to your business's success lies in 3 critical, interdependent components: operational excellence, customer relations/communications, and financial management.

Keep the following in mind :

  • Give yourself permission to dream.
  • Know your "Why" for doing what you do.
  • Build a team with a shared vision and keep focus.
  • Be Strategic.
  • Be passionate about what you do.

Where can people find you and your business?

Website: https://3rconsultants.eu/
LinkedIn: https://www.linkedin.com/in/willem-royaards/

If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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