Last Updated: 01/06/2025

Top Baking Influencers

Discover leading baking creators and experts on Instagram. Connect and collab with high engagement influencers sharing authentic content and trusted recommendations in 2025.

Bread Making

Cake Decorating

Cookie Making

Pastry Making

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Gluten-Free Baking

Betul Tunc's profile
1

Betul Tunc

11M
Followers
2.0%
Eng Rate
215K
Engaged
NutritionMeal PrepRecipe GuidesFood & CookingAmerican CuisineComfort Food+14 more

NYT Bestselling Cookbook Author specializing in holiday baking. Expert in crafting delicious, visually stunning recipes.

MacKenzie Smith's profile
2

MacKenzie Smith

668K
Followers
16.1%
Eng Rate
108K
Engaged
Food & CookingBakingSlow CookingQuick MealsOne-Pot CookingRecipe Specialties+6 more

Comfort food connoisseur & cookbook author. Masters in easy recipes with a twist. #freshfromthepantry #PacificPantry #SliderSunday aficionado.

Ahmad Noori's profile
3

Ahmad Noori

3.5M
Followers
2.0%
Eng Rate
69K
Engaged
Immune HealthDaily ImmunityTurmericGingerEchinaceaAsian Cuisine+16 more

Medical doctor turning plants into palatable vegan meals. Specializing in easy, globally-inspired veggie recipes.

Joanna Lo's profile
4

Joanna Lo

654K
Followers
9.9%
Eng Rate
64K
Engaged
BakingCake DecoratingFamily MealsKid-Friendly CookingAfter School ActivitiesFamily Activities+1 more

Toronto-based mom-daughter duo specializing in cake artistry, fostering creativity in the kitchen, and celebrating family moments.

Marlena Kur's profile
5

Marlena Kur

821K
Followers
6.0%
Eng Rate
49K
Engaged
Eating StylesSourdough BakingFermentationPaleo CookingQuick Meals30-Minute Meals+3 more

NY-to-FL food creator specializing in delicious, high-protein, whole food meals. Innovator in balanced, nourishing eating.

Iram Mansoor's profile
6

Iram Mansoor

1.2M
Followers
3.0%
Eng Rate
36K
Engaged
Mediterranean LivingMediterranean CookingSpanish CookingBakingBread MakingSourdough Baking+1 more

Specializing in comfort food with a gourmet twist. Recipes, meal inspiration, and unique baking techniques from Florida, USA.

Mama 🇵🇭👵🏽 Our Filipino Grandma's profile
7

Mama 🇵🇭👵🏽 Our Filipino Grandma

764K
Followers
3.8%
Eng Rate
29K
Engaged
Gluten-Free BakingParenting & FamilyFamily LifeFamily ActivitiesHome and Family Living

Internets beloved Filipino grandma spreading love, laughter, and Filipino flavors through unique mochi creations and heartfelt stories.

Lainie Kates | Healthy & Easy recipes's profile
8

Lainie Kates | Healthy & Easy recipes

430K
Followers
5.6%
Eng Rate
28K
Engaged
Health & WellnessNutritionDigestive EnzymesAnti-Inflammatory FoodsMental WellnessStress Relief+32 more

LA-based Holistic Nutritionist specializing in high-protein, holistic healing recipes with a focus on managing PCOS.

Kalena Alva's profile
9

Kalena Alva

193K
Followers
13.8%
Eng Rate
27K
Engaged
American CuisineSouthern CookingComfort FoodGluten-Free BakingSlow CookingSpecial Diets+9 more

Nashville-based creator specializing in easy, healthy-ish dinner recipes and Trader Joes meals. Master of dinner inspiration.

Saira Steelman's profile
10

Saira Steelman

235K
Followers
10.8%
Eng Rate
23K
Engaged
American CuisineSouthern CookingComfort FoodBakingQuick MealsFamily Meals+11 more

Latina mom from Alabama sharing inventive recipes, DIY hacks, and mom finds. Expert in toddler-focused, festive content.

Shanique Simpson's profile
11

Shanique Simpson

313K
Followers
6.2%
Eng Rate
19K
Engaged
Meal PrepRecipe GuidesCleanse & DetoxJuice CleansingNatural DetoxFood & Cooking+12 more

Caribbean vegan RN turned CEO, innovating juice recipes for detox & health, with a flair for mocktails and unique fruit blends.

Drew Belcher's profile
12

Drew Belcher

865K
Followers
2.1%
Eng Rate
18K
Engaged
Thai CookingSourdough BakingFermentationCocktail MakingFood MediaFood Travel+2 more

Unveiling Las Vegas best-kept culinary secrets and experiences. Your ultimate guide to unique and drool-worthy local flavors. #unlokt

Michela (presenter/mum/chef) easy home cooked recipes's profile
13

Michela (presenter/mum/chef) easy home cooked recipes

394K
Followers
4.1%
Eng Rate
16K
Engaged
Spa & RelaxationItalian CookingAmerican CuisineSouthern CookingComfort FoodBaking+14 more

TV Chef and best-selling author specializing in easy, time-saving Italian family recipes. Expert in unprocessed, homemade delights.

KANWAL's profile
14

KANWAL

101K
Followers
15.1%
Eng Rate
15K
Engaged
Styling ProductsEating StylesPlant Based LivingFood & CookingBakingPastry Making+16 more

Melbourne-based culinary enthusiast, crafting easy yet exotic recipes. Specialising in Australian and Pakistani cuisines.

Juliann Carter's profile
15

Juliann Carter

304K
Followers
7.6%
Eng Rate
15K
Engaged
American CuisineComfort FoodCake DecoratingParenting & FamilyBaby CareToddler Activities+9 more

CEO and mom of 4 sharing heartfelt motherhood insights, faith-based motivation, and Target-inspired style. #OrlandoInfluencer

H a n n a h    C a r m a c k's profile
16

H a n n a h C a r m a c k

470K
Followers
3.2%
Eng Rate
15K
Engaged
Cookie MakingBeveragesCoffeeCoffee DrinksParenting & FamilyBaby Care+10 more

Expert quad mom sharing real-life moments, family traditions, and daily chaos with her fabulous quadruplets. Instagram enthusiast.

Bazla Afzal's profile
17

Bazla Afzal

134K
Followers
10.2%
Eng Rate
14K
Engaged
NailsNail ArtStress ReliefSpa & RelaxationIndian CookingCake Decorating

QA consultant by day, food & lifestyle blogger by night. Exploring Islamabads culinary scene, sharing drool-worthy dining spots and life snippets.

Ramya Ravuri's profile
18

Ramya Ravuri

308K
Followers
4.1%
Eng Rate
13K
Engaged
Food & CookingIndian CookingAmerican CuisineSouthern CookingBakingQuick Meals+9 more

NYC-based food blogger specializing in easy Indian recipes for one or two. Expert in quick, holiday, and 20-something friendly meals.

JOY ETOR's profile
19

JOY ETOR

412K
Followers
2.9%
Eng Rate
12K
Engaged
Meal PrepRecipe GuidesFood & CookingIndian CookingItalian CookingAmerican Cuisine+17 more

Recipe developer and food influencer, specializing in home cooking. Spreading joy and expertise through #foodphotography and #HoneywellPasta.

Elizabeth Moye's profile
20

Elizabeth Moye

72K
Followers
15.7%
Eng Rate
11K
Engaged
NutritionPlant Based LivingMultivitaminsVitamin B ComplexGluten-Free BakingSlow Cooking+5 more

Atlanta-based nutritionist offering simple, affordable, dairy-free recipes with a high-protein focus. Peanut butter lover.

Catherine Perez's profile
21

Catherine Perez

1M
Followers
1.1%
Eng Rate
11K
Engaged
NutritionEating StylesPlant Based LivingGrocery GuidesDigestive HealthGut Wellness+27 more

NY Times bestselling author and registered dietitian, crafting vegan, plant-based recipes for wholesome nourishment. Specializes in tofu and legumes.

Ashley McCrary's profile
22

Ashley McCrary

871K
Followers
1.3%
Eng Rate
11K
Engaged
Food & CookingComfort FoodCookie MakingGluten-Free BakingSlow CookingSpecial Diets+12 more

Crafting easy, balanced recipes with a dash of indulgence. A food photographer sharing gluten-free, holiday-themed delights.

Silvana Martino's profile
23

Silvana Martino

328K
Followers
3.3%
Eng Rate
11K
Engaged
Food & CookingBakingPastry MakingSourdough BakingFood MediaFood Reviews+4 more

Dentist-turned-chef from Ushuaia, Argentina, specializing in home cooking tutorials and content creation for food brands.

Winifred Nwania's profile
24

Winifred Nwania

761K
Followers
1.3%
Eng Rate
10K
Engaged
Health & WellnessNutritionMultivitaminsVitamin B ComplexAntioxidantsWeight Management+7 more

Passionate cookbook author, TV host, and budding nutritionist. Expert in healthy, festive recipes and mindful culinary experiences.

Marianna Moore's profile
25

Marianna Moore

633K
Followers
1.6%
Eng Rate
9.8K
Engaged
NutritionEating StylesPlant Based LivingMeal PlanningMeal PrepCooking Skills+18 more

Nutrition expert crafting easy, protein-rich recipes. Specializes in realistic meal planning and healthy snack creation. Podcast co-host.

Janay Frederick's profile
26

Janay Frederick

68K
Followers
13.9%
Eng Rate
9.5K
Engaged
NutritionFood & CookingItalian CookingAmerican CuisineSouthern CookingComfort Food+11 more

Specialist in crafting Southern Louisiana recipes, delivering delicious, easy-to-follow family meals with a comforting Cajun twist.

Zainab Pirzada's profile
27

Zainab Pirzada

258K
Followers
13.2%
Eng Rate
9.1K
Engaged
Indian CookingAmerican CuisineSouthern CookingBBQ & GrillingComfort FoodBaking+7 more

Curating easy, flavorful recipes with minimal effort. Master of full-fat kitchen, specializing in curries & comfort food fusion.

Sally | MaiHomeCooking 🥢's profile
28

Sally | MaiHomeCooking 🥢

91K
Followers
10.0%
Eng Rate
9.1K
Engaged
Health & WellnessNutritionMeal PlanningMeal PrepAntioxidantsWeight Management+28 more

Hawaii-born, Atlanta-based creator serving up easy Vietnamese and Asian home-cooking recipes with an authentic, adventurous twist.

Meliz Berg's profile
29

Meliz Berg

653K
Followers
0.7%
Eng Rate
8.9K
Engaged
Mediterranean CookingAmerican CuisineSouthern CookingComfort FoodBakingSlow Cooking+4 more

Bestselling author and culinary wizard specializing in irresistible dinner recipes and unique pastry creations.

PALLAVIKITCHENDIARIES | PALLAVI's profile
30

PALLAVIKITCHENDIARIES | PALLAVI

107K
Followers
8.1%
Eng Rate
8.8K
Engaged
NutritionRecipe GuidesFood & CookingIndian CookingCookie MakingVegetarian Cooking+12 more

Award-winning food creator, specializing in authentic Indian cuisine. Celebrates traditional recipes and culinary adventures. Mumbai-based.

Kristin Coffey Pressley's profile
31

Kristin Coffey Pressley

552K
Followers
1.5%
Eng Rate
8.4K
Engaged
BakingHoliday CookingParenting & FamilyBaby CareToddler ParentingToddler Development+4 more

Petite style guru and mom, co-founder of Tiny Jams, sharing everyday, affordable fashion finds. Expert in holiday outfits.

Holly🍴 Foodmaker's profile
32

Holly🍴 Foodmaker

72K
Followers
11.4%
Eng Rate
8.3K
Engaged
NutritionMeal PrepRecipe GuidesFood & CookingAmerican CuisineCooking Skills+10 more

Innovative recipe developer with a flair for creative fusion dishes. Lumpia rolling champ turning everyday meals into art.

Sasha Edwards 🧿's profile
33

Sasha Edwards 🧿

290K
Followers
3.4%
Eng Rate
8.1K
Engaged
Health & WellnessFitnessNutritionEating StylesAntioxidantsWeight Management+7 more

Certified Yoga & Fitness Coach based in Dubai. Inspiring wellness through travel & lifestyle content, with a unique flair for fashion.

Hollie Wood | Quick and easy family friendly recipes.'s profile
34

Hollie Wood | Quick and easy family friendly recipes.

632K
Followers
0.5%
Eng Rate
8K
Engaged
NutritionMeal PrepRecipe GuidesWeight ManagementFood & CookingAmerican Cuisine+14 more

Innovative recipe developer and cookbook author, specializing in low-calorie, healthy meals. Hexclad Ambassador and creator of Weeknight Wonders.

Leah | Dallas, Tx's profile
35

Leah | Dallas, Tx

130K
Followers
5.9%
Eng Rate
7.7K
Engaged
Gluten-Free BakingSpecial DietsGluten-Free LivingQuick Meals30-Minute MealsSheet Pan Meals+2 more

Gluten-free holiday enthusiast crafting easy treats, cozy aesthetics, and homely charm. Seasonal guide for homebodies.

Reika Thompson • BLW • Easy Toddler Recipes's profile
36

Reika Thompson • BLW • Easy Toddler Recipes

47K
Followers
15.6%
Eng Rate
7.4K
Engaged
NutritionBread MakingHoliday CookingFood ReviewsKitchen ReviewsKitchen Gadgets+12 more

Innovative toddler meal designer with a flair for festive, healthy recipes. Cookbook author demystifying baby-led weaning.

Andrea LeTard | Recipes from a Personal Chef's profile
37

Andrea LeTard | Recipes from a Personal Chef

45K
Followers
15.6%
Eng Rate
7K
Engaged
Food & CookingItalian CookingAmerican CuisineSouthern CookingComfort FoodCooking Skills+11 more

MasterChef-tested recipe creator with a knack for holiday dishes, cocktails, and global cuisine. A spirited culinary adventurer.

Angela Omaña Lelo de Larrea | Recetas's profile
38

Angela Omaña Lelo de Larrea | Recetas

941K
Followers
5.0%
Eng Rate
6.8K
Engaged
Health & WellnessNutritionAntioxidantsWeight ManagementHealthy Weight LossFood & Cooking+14 more

Passionate food & lifestyle curator, specializing in crafting delectable recipes & weekly meal ideas with a unique Mexican flare.

Gourmandises toutou ثريا's profile
39

Gourmandises toutou ثريا

321K
Followers
2.1%
Eng Rate
6.6K
Engaged
Food & CookingBakingPastry MakingFood MediaFood ReviewsRestaurant Reviews+3 more

Artisan of viral recipes, specializing in Tunisian cuisine and homemade pastries. Serving inspiration #foryou, #pourtoi, and #recipe lovers.

Annie Mae Herring's profile
40

Annie Mae Herring

246K
Followers
2.7%
Eng Rate
6.6K
Engaged
NutritionFrench CookingBBQ & GrillingComfort FoodPastry MakingSlow Cooking+4 more

Revitalizing Nordic cuisine with a modern spin, specializing in festive food, scandi recipes, and fresh takes on Swedish classics.

Erin Miller's profile
41

Erin Miller

37K
Followers
17.6%
Eng Rate
6.5K
Engaged
Food & CookingAmerican CuisineComfort FoodCake DecoratingCookie MakingSpecial Diets+12 more

Southern California-based adventurer exploring food, wine, and Disney magic. Dives into unique culinary experiences and enchanting travels.

Nadia Aidi's profile
42

Nadia Aidi

840K
Followers
0.8%
Eng Rate
6.3K
Engaged
Food & CookingFrench CookingAmerican CuisineSouthern CookingComfort FoodCooking Skills+10 more

Culinary expert specializing in home-style gourmet meals, caviar delicacies, and inventive cocktails. Elevating everyday cooking.

Caitlin Latessa-Greene's profile
43

Caitlin Latessa-Greene

1.1M
Followers
0.6%
Eng Rate
6.3K
Engaged
NutritionEating StylesFood & CookingItalian CookingAmerican CuisineSouthern Cooking+14 more

Boston-based author and cook, specialized in crafting tasty, veggie-centric recipes. Expect scratch-made meals and kitchen creativity.

ANUSHKA | FOOD BLOGGER's profile
44

ANUSHKA | FOOD BLOGGER

68K
Followers
9.2%
Eng Rate
6.3K
Engaged
Plant Based LivingFood & CookingIndian CookingMediterranean CookingBread MakingPlant Based+21 more

Vegan recipe curator with a global twist, specializing in quick, easy, and innovative plant-based meals. Miami, St. Maarten, London.

Cass Matthews | Philadelphia, PA's profile
45

Cass Matthews | Philadelphia, PA

155K
Followers
4.0%
Eng Rate
6.2K
Engaged
BakingParenting & FamilyBaby CareToddler ParentingToddler DevelopmentToddler Activities+11 more

Philadelphia life enthusiast, family vlogger, and Flyers Arena host. Expert on Philly getaways, sports, and family city life.

Philippe Trinh I Yummy Asian Eats's profile
46

Philippe Trinh I Yummy Asian Eats

125K
Followers
4.8%
Eng Rate
6K
Engaged
Recipe GuidesFood & CookingAsian CuisineChinese CookingAmerican CuisineSouthern Cooking+8 more

NYC-based culinary artist specializing in Vietnamese cuisine, known for innovative Asian recipes & DIY pantry hacks.

Casey Cromwell | Gluten Free Celiac Foodie's profile
47

Casey Cromwell | Gluten Free Celiac Foodie

141K
Followers
4.1%
Eng Rate
5.9K
Engaged
MakeupMeal PlanningMeal PrepGrocery GuidesGluten-Free BakingSpecial Diets+9 more

Gluten-free guru providing advice, product recommendations, and recipes for a healthier celiac lifestyle. Making gluten-free living easy.

JOSLYN DAVIS's profile
48

JOSLYN DAVIS

262K
Followers
2.2%
Eng Rate
5.8K
Engaged
SkincareBakingCake DecoratingParenting & FamilyBaby CareToddler Activities+3 more

DIY enthusiast and skincare guru revamping spaces from abandoned to adored, while sharing lifes sweetest moments and holiday cheer.

Austin Food Heads | Best Restaurants in Austin, Texas's profile
49

Austin Food Heads | Best Restaurants in Austin, Texas

208K
Followers
2.7%
Eng Rate
5.6K
Engaged
Thai CookingItalian CookingAmerican CuisineSouthern CookingBaking

Austin-based culinary guide offering insider tips on must-try eateries, unique dining experiences, and trending local dishes.

Heather Mubarak's profile
50

Heather Mubarak

226K
Followers
2.5%
Eng Rate
5.6K
Engaged
Food & CookingBakingCookie MakingQuick Meals30-Minute MealsSheet Pan Meals+5 more

Dedicated dessert artist and author of Stuffed: The Sandwich Cookie Book. Expert in easy, indulgent recipes that guarantee seconds.

Sadia Sami's profile
51

Sadia Sami

277K
Followers
2.0%
Eng Rate
5.5K
Engaged
NutritionRecipe GuidesFood & CookingIndian CookingBakingBread Making+8 more

Passionate food content creator from Riyadh, sharing flavorful homemade bread, roast dinner, Indian daal, and honey garlic chicken recipes.

Ashley Walterhouse: Fit Mitten Kitchen's profile
52

Ashley Walterhouse: Fit Mitten Kitchen

173K
Followers
3.0%
Eng Rate
5.1K
Engaged
NutritionMeal PlanningMeal PrepRecipe GuidesHealthy Weight LossFood & Cooking+19 more

Michigan-based real food advocate, recipe developer and photographer. Specializes in balanced treats and teal kitchen inspirations.

Jane | Easy Kid-friendly Food + Recipes's profile
53

Jane | Easy Kid-friendly Food + Recipes

69K
Followers
7.4%
Eng Rate
5.1K
Engaged
NutritionBakingOne-Pot CookingSheet Pan MealsLunch PrepFamily Meals+6 more

Cookbook author offering unique kid-friendly recipes, lunchbox tips, and family meal ideas, with a multicultural twist.

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